It’s their interpretation and use of these techniques that matter.An Anupama Dayal print copied by a brand..Another brand outed as a copycat is MxS, a collaboration between designer Monisha Jaisingh and actor Amitabh Bachchan’s daughter Shweta Nanda. But the evolution of the outfit can be a natural flow from each design house keeping their past collections or sensibilities in mind.Malaika in an Amit Agarwal outfit inspired by Versace (left) courtesy: Diet SabyaSpotting a CopycatSo, are designers drawing a bit too much inspiration from each other? And is it fair to use the word copycat in front of many an esteemed name? Narresh Kukreja, of the swimwear brand Shivan&Narresh, says.

"It’s plagiarism if there is an effort to copy a certain designer or a look. But what can one say about designer labels churning out collections that are not just inspired by, but are a complete rip off of their famous counterparts?The birth of the online fashion police — Instagram acc- ounts like DietSabya (@dietsabya), DietPrada (@diet_prada), Rosa_h_f(@rosa_h_f) has expo- sed the lack of imagination that most designers seem to suffer from. In fact, many of the slogans screaming from MxS’ sweatshirts gave you a sense of dejavu because you had seen something similar on clothing from different brands earlier on.In an industry like fashion which is driven by current trends, it’s obvious that all design houses will be adopting similar hit looks.On a daily basis, these accounts compare the work of each and every popular design house and point out how A’s collection looks identical to B’s collection, if not the current line, then say from two years ago.

A sweatshirt with the slogan "Airplane Mode,” which was "designed” and modelled by Shweta was part of The Laundry Room’s collection way before MxS even launched. Now, Instagram’s self-appointed fashion police has made it their business to spot the copycats and their bootleg creations. Designers from the world over send their teams or come in person to choose their fabrics from certain markets in Delhi and Mumbai. Why? The use and style of the fabric is completely different in each of the labels. When you spot this effort to look similar, then it is a copy.In another instance, Deepika was again pictured wearing an ‘original’ by Alberta Ferreti whereas Lisa Haydon was wearing, for all practical purposes, the same dress by Deme By Gabriella. Ditto for Indian label Pero using the same prints as Australian resort label Zimmermann, which currently enjoys the status of one of the hottest brands of the moment.Deepika in a Manish Malhotra outfit inspired by Zuhair Murad; Photograph Courtesy: Diet SabyaThe same account even posted a picture of Shah Rukh Khan’s wife Gauri Khan wearing an anarkali by designers Shane and Falguni Peacock which looked like something designers Abu Sandeep would do because the style was a signature look of the latter. "If they were blatantly ripping off her look, then that would be a copy and we would never stock such designers at Ensemble,” says Tina.. You really can’t blame two people for liking the same stuff.She continues, "Anamika Khanna has made the cape relevant again and now many designers are doing their own interpretations of it.

The only common factor is perhaps the fact that they all source their fabric from the same place in India. An image of Karan Johar wearing a Shantanu & Nikhil ensemble was put up next to an Anju Modi creation which came out months later looking almost the same.In the fickle AND fast-paced world of fashion, designers need to innovate, reinvent and evolve.”It’s just a coincidenceIn certain cases, even if the print is identical, both creations are still originals. For example, it’s unfair to label Payal Singhal a copycat just because she used the same fabric like the French label Antik Batik.”Kareena Kapoor-Khan in a Manish Malhotra jacket inspired by Top Shop; Photograph Courtesy: Diet SabyaAnamika was just clever enough to rediscover and reinterpret it first. It was, however, shocking to see Diet Sabya posting a picture of Deepika Padukone in a white evening gown by Lebanese designer Zubair Murad next to an identical gown by Manish Malhotra.Are these accusations fair? "If one designer is doing choodi sleeves, it doesn’t mean another can’t do it since this technique has been around since the Mughal era,” says Tina Tahiliani, executive director of the famous designer store Ensemble and designer Tarun Tahiliani’s sister. Certain trends are predominant so designs can be similar.What is the definition of originality in the fashion world? High- street brands like Zara, Mango, Vero Moda, W and H&M are known to draw inspiration from designer labels. Everyone Kettlebell with Rubber Factory is inspired by so many things, like what they learnt at fashion school, crafts, design techniques, patterns, weaves. Some fashion houses, however, resort to blatantly plagiarising the designs of others.(Photo: Diet Sabya)Diet Sabya concentrates on the Indian fashion industry and is constantly accusing big names like Manish Malhotra, Shane & Falguni Peacock, Anju Modi, Sonaakshi Raaj, Payal Singhal and many upcoming designers of ripping off prints, styles and the look of their national and international counterparts. The problem is when there is no logical evolution to a designer’s present collection. This is not copying. You can’t accuse a designer of copying if they are adapting to certain techniques or embroideries that have been around forever

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